Just imagine you have plenty of videos on YouTube and an army of subscribers. You might feel like you have reached your limit there. But it’s not true. To help you out, we have got an idea – you can create your video platform and start monetizing your videos.
Well, then you must be aware of the growing craze for Video content, including movies, series, original shows, and others. Being easy to monetize and with the ability to reach a large audience base, people have been opting for video monetization services to start and grow their video businesses.
Looking at the statistics is the best way to uncover the full potential of video monetization.
Here are a few fascinating video monetization trends:
- By 2025, the online video market is expected to be worth $124.6 billion.
- According to experts. the overall value of global video subscriptions is expected to exceed $338 million this year.
- More than half of viewers say they prefer watching an ad-supported live stream to paying a subscription fee.
- OTT subscriptions are currently available in 76% of US broadband homes.
- OTT video streaming ad revenue is expected to reach $129 billion by 2023.
With these statistics, it is clear that viewers respond favorably to online video streaming and over-the-top video solutions. That is why monetizing video is a wise move.
In this blog, we will see what is video monetization and how it works. We will also discuss multiple video monetization models (AVOD, SVOD, and TVOD) and how to get your videos monetized. You will walk away knowing how to monetize video content and what happens if you monetize your video.
So, do you want to know how to monetize videos and the best way to monetize video content? If so, this blog has everything you will need.
Without further ado, let’s dive in!
How to Monetize Your Video Content Online?
Simply put – video monetization is nothing but the practice of getting paid for the videos you post online. Broadcasters can monetize their videos in several ways, including inserting advertisements, integrating sponsors, selling subscriptions, creating product or service reviews, etc. Everything is possible if you work with a video monetization platform.
In other words, video monetization refers to the techniques of making money from video content that allow one or more of the following:
- Access to Your Video Content
When you meet the demands of your audience, followers will pay to view the content you provide with video CMS platform. Curriculums, training courses, and other digital downloads are great examples.
- Access to Your Audience
Advertisers offering similar products or services to your business will sponsor ads or pay for placement in your video content. For instance, running team clothes ads during a live sporting event or advertising training equipment or supplements to a fitness audience.
- Access to Your Platform
Creating a video subscription platform to access premium content – or your whole video-on-demand library – as a broadcaster is a smart monetization play. This concept works well for media companies, online publishers, and others already having large content libraries.
Some businesses may be hesitant to charge fees or subscriptions to access premium content. If the content is valuable and compelling, viewers will gladly pay to get it.
So, if you want to create your own video content business, now is the time to seize the low-hanging fruit and grow your business. In the upcoming section, we will walk you through how to monetize the platform.
Best Ways to Monetize Your Video Content Online
Some of the best ways to monetize video content are as follows:
# Build Your VOD Platform
A VOD platform will feature tools for video hosting, monetization, player customization, easy embedding, sophisticated security, and more. Creating a branded VOD streaming platform is an excellent way to monetize your video content. However, it takes a lot of time and effort to build your own VOD platform. Fortunately, collaborating with an existing video streaming platform simplifies the process.
# Create a Paid Video Content Subscription
There are several ways to monetize videos. However, you can include a diverse range of video monetization options for video content, which are as follows:
AVOD – AVOD (ad-based video on demand) is a service that provides free ad-based video-on-demand service to its customers. Here, you can use the ad revenue to cover production and hosting costs.
SVOD – SVOD (subscription video on demand) is a video-on-demand service that provides users with access to an entire library of videos for a small monthly fee.
TVOD – TVOD (transactional video on demand) is a Video-on-Demand service that allows customers to buy content on a pay-per-view basis.
PVOD – PVOD (Premium Video on Demand) is a form of TVOD or SVOD, where the end-user pays to view content more quickly than other SVOD or TVOD users.
You can choose one or more of these video monetization models based on your niche and target audience.
# Sell Your Online Course
Another successful strategy to monetize your video content is to scale your business and sell an online course.
If your video channel’s audience is growing, it means your viewers have become accustomed to seeing you deliver useful or interesting content. Take advantage of this by diverting their attention to educational tutorials in an online course discussing the same topic.
# Increase Your Earnings by Offering Digital Downloads
Selling digital downloads, such as ebooks and cheat sheets, provides you with limitless opportunities to generate more revenue. Whatever format you choose, make sure you deliver something of value that leads your audience to the intended result.
# Don’t Forget to Mention Sponsors in Your Video
Another way to monetize your video content is to mention sponsors in the video. A sponsored video generally includes a direct plug inside the video and a link to outside products and services.
If you’re curious about sponsor pricing, your sponsor will usually pay you on a cost-per-view (CPV) basis.
# Include Larger Audiences in Collaborations
Another option for Video Monetization is to partner with third companies by creating your affiliate marketing program.
The terms of affiliate marketing programs vary, but the basic idea is that you will collaborate with another creator to promote your digital downloads and information products via a specified tracking link. You will pay a commission to the partner if someone clicks on any of the affiliate links and makes a purchase.
Video monetization is a driving force behind growth, profit, and sustainability. Therefore, providing quality content is more vital than ever, and businesses that deliver it effectively can make substantial revenue through advertisements, subscriptions, and pay-per-view transactions.