We all know that the Google search engine shows the top ten most important pages when you search for a specific word in the Google search engine, but how to get better search results for your online business website.
Since the 1990s, Google has shown better, more accurate and faster search results.
Listing on the first page of the Google search engine is now part of our culture, but the basics are always changing depending on how different companies sell their products or services online.
Now, various online business companies are doing their best and using their marketing skills to make their online business website on the first page of Google search engine.
Now you can also run Google ads to promote your website to the first position in Google search results.
Also known as PPC, you must provide specific keywords for your website to appear in Google search results.
However, if you don’t have enough money to spend on Google ads or PPC ads, then you have to develop different digital marketing strategies to get results. Better search for your online business website without spending a lot of money.
Now we will explain some free ways to improve your search engine ranking.
User experience of the focus site:
According to SEMrush, there are four main factors. These are given below:
- Bounce rate
- Time on-site
- Pages per session
- Website visits
These top four factors relate to the user experience your website provides to your visitors.
There is no confusion.
If your website, like the international B2B marketplace, has some useful content and is easy to navigate to attract more visitors, then you will attract more visitors to your website.
As you drive more visitors to your website, your search rankings will improve.
Write the best SEO content:
One of the best and easiest ways to improve search engine ranking is to create quality content that has some value for your website users.
It was found in a survey of digital marketing experts that more than 50% of digital marketing experts believe that the most effective method for SEO to improve the quality of web searches is the development of content on the page.
Some factors make your content useful, such as your website content should be mobile friendly, contain many keywords, provide your audience with error-free and problem-solving content, and include some keywords. Related topics your content is valuable to websites and the Chinese B2B platform follows it.
Get more backlinks:
Backlinks are also one of the most important factors in ranking in Google search engines.
Backlinks are links from other websites to yours.
If you have backlinks from some high authority websites, your website will gain more trust from the Google search engine, therefore, your website will increase in your search ranking and traffic.
Improve page speed:
Since July, the Google search engine began to consider your web page speed as one of the factors in its ranking and announced that only a few sites will be affected by this search update.
Therefore, it is better to make your web page faster and faster as it will improve the user experience for Google search rankings.
Find and fix broken links:
If you have high quality links to your website, it will help your website improve its search ranking and build authority.
However, if every link results in a 404 error, your search rankings and user experience will suffer.
You can find broken links on your website with a broken link checker or dead link checker.
To increase your web page speed, it is important to optimize your website image, it will help Google search to recognize your website image.
Therefore, you must ensure that all your website images have the correct file name, description, and must have alt text.
Use H1 and H2 header tags:
H1 and H2 tags make your website content user friendly and search engine friendly.
Also, it affects the search quality of your website.
Advanced local search:
Many people search for the word “my side” for business services or local products.
So, if you want your business to appear at the top of local search on Google search engine, then you have to create a Google My Business account for your website to create a Google My Business listing on your website.
Also, you can list your business website in various business directories and by getting online reviews from various review sites, you can build your business website reputation.